Connecterra Raises $1.8M in First Round funding

Agritech start-up Connecterra Closes $1.8M Investment Round

Connecterra, the company that’s changing farming through their dairy health service, announced today that it has closed $1.8M of seed investment led by London’s advanced incubator Breed Reply, together with UAE based fund MENA Ventures (MVI) and Japan based DeNA Co Ltd, and angel investor Elias Tabet.

“A little over a year ago, we started with a vision to contribute to solving the problems that impact the future of our planet by combining sensors and machine learning technologies” commented Yasir Khokhar, CEO of Connecterra. “Today we are turning that vision into reality by bringing usable technology to farmers, helping them increase productivity and keep the herd healthier, while reducing the impact on the environment.”
“We are delighted to welcome our new investors on board”, Khokhar continued. “Their support, along with our outstanding technology team, will spur the launch of our first product making Connecterra a game-changer for this industry. We are excited about what the future holds.”
The funding will enable Connecterra to further develop their machine learning platform, and provide the company with the necessary funding to grow their team and accelerate the trial and delivery of their product to the market.

About Connecterra
Founded in 2014, Connecterra is a tech company based in the Netherlands, that combines the power of sensor technologies and machine learning to provide a complete health monitoring service for the dairy industry. Connecterra’s end-to-end solution consists of a wearable device, which monitors the herd in real-time and transmits the data to a cloud platform for analysis and prediction of behavioural patterns. This allows farmers to free up labour time, improve milk production per animal and save a significant amount of money by optimising their breeding cycles. Connecterra is supported by Microsoft as part of their Bizspark Plus Program, and was chosen as the Alpha winner at Web Summit 2015 amongst 200 competing international startups.

Yasir Khokhar
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Connecterra’s “Fitbit for Cows” wins 2015 Startup of the year at Web Summit in Dublin.

Connecterra’s “Fitbit for Cows” wins 2015 Startup of the year at Web Summit in Dublin.

Sensors, Machine Learning and cloud based analytics helps dairy farmers increase herd productivity by improving animal health.

Dublin, 6th November 2015 Connecterra, An Amsterdam based startup has won the 2015 startup of the year award by a jury comprising of senior executives from Andreessen Horowitz, Intel Capital and Audi.

Connecterra believes the dairy service will help farmers increase productivity per animal by up to 20% or more. This is the first such service available to dairy farmers which focuses on generating meaning from data and providing farmers with specific, actionable insights versus ‘more data’.

Connecterra has developed a sensor that measures the activity of a cow in 3D space and by leveraging its deep learning algorithms can detect various behaviors such as walking, eating, ruminating etc. This information is then modeled to provide farmers with health insights which help them reduce labor input and improve animal health resulting in higher productivity from each cow.

The approach also enables the platform to learn new behaviors of dairy cows and provide a continual value stream of insights to farmers.

In addition to providing farmers with insights, their platform also enables veterinarians to observe herd data and provide suggestions to farmers on improving farm practices. This helps democratize farmer knowledge to those that need it most and especially in developing countries.

Industry experts are hailing this product and technology as a breakthrough for an industry that has largely been lagging in its adoption of new technology innovations. According to Remco Schrijver, CEO of VetEffect, a Dairy Advisory consultancy:

“A product like Connecterra can help farm profitability as it provides targeted advice to the farmer, not just data”

Farmers are anxious to try the product and are awaiting shipment of the beta sensors:

“This product is critical to the success of my farm’s productivity”
– Shehryar Hamid, CEO of Infinita Dairies

Connecterra is currently raising its first round of capital of $2.1M and expects to make the service commercially available in the first half of 2016 after extensive field trials which are currently being conducted in the Netherlands.

The technology behind Connecterra is a blend of deep learning, Bayesian reasoning done at cloud scale. This innovative approach combined with sensors is unique and visionary.

According to the founder, Yasir Khokhar “This is the start of what we believe is the future of technology. By combining sensors, machine learning and cloud scale, we have created a unique platform that we will apply to multiple industries to help solve real world challenges.”

Connecterra was co-founded by Yasir Khokhar and Saad Ansari about one year ago and is based in Amsterdam, Netherlands.

Connecterra’s mission is to connect the analog to understand everything on earth.

We do this by building sensors for ‘offline’ real world objects and using our machine learning platform to learn behaviors. The insights we develop solve problems that matter.

Twitter: @connecterra

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