With the appointment of Julie Larson as US Regional Sales Director, agtech company Connecterra has expanded its commercial team in North America as of October 1, 2019.
Julie has a passion for all aspects of dairy farming. She has lived on a dairy farm most of her life growing up on a farm in southern Wisconsin and graduating from the University of Wisconsin-Madison. Julie and her husband Kevin have a small Holstein dairy heifer and crop farm in western Wisconsin.
Before joining Connecterra, Julie worked in public relations, marketing and sales in the bovine genetics, animal pharmaceutical and agriculture advertising agency worlds. She also believes in giving back and paying it forward, volunteering to serve on numerous committees and boards within her community and the agricultural industry. In her new role, Julie will focus on sales and further roll-out of IDA, the flagship product of Connecterra in the US market and will work closely with Martin Aquerreta, Technical Account Specialist USA at Connecterra, who is based in California.
Julie will work directly with farmers and enterprises to introduce them to the innovative technology of IDA. “Farmers in the US are increasingly looking for technology solutions to make their farm more efficient and future proof. In addition, due to larger herd sizes per farm, the demand for smart monitoring tools to keep production, animal health and welfare at a high level is increasing”, Larson explains.
||Get in contact with Julie!
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Connecterra, based in Amsterdam, the Netherlands, was founded in 2015 by Yasir Khokhar and Saad Ansari. The mission and vision is to use artificial intelligence to make agriculture more efficient, productive and sustainable. The first product developed according to this vision is IDA, an artificial intelligence assistant that gives the farmer valuable insights in the field of health, fertility and management. IDA is used in 14 countries around the world and experiences from the field showed that IDA can make dairy farms 20-30% more efficient and can reduce antibiotic use up to 50%.
For media enquiries and / or a high res picture of Julie, please contact:
Emmy Koeleman, Global Market Communications Manager
Tel: +31 (0)6 100 62 663.