Connecterra teams up with Lely on data sharing

Connecterra has signed a data-sharing agreement with Lely. Unlocking data from Lely’s T4C (Time for Cows) into Connecterra’s Ida platform will push for a more connected dairy industry that supports farmers in their decision-making.

With the agreement, both companies will explore how to increase the value and application of the available data on the farm by sharing the information from T4C with the Ida-platform.

Optimizing the farm

Serving the farmer with innovative technology to optimize their farm in a sustainable way is part of the company’s drive at both Lely and Connecterra. The data-sharing agreement between Lely, a global leader in robotics and data management for the dairy farm, and agtech company Connecterra, is therefore a logical decision. The agreement will become applicable to Lely clients in Europe. As the farmer remains owner of the data, the data between T4C and Ida (single way) will only be shared once the farmer allows the integration to become active in T4C.

New data sets

Yasir Khokhar, CEO of Connecterra comments: “Ida already integrates with various farm management software programs. The Lely integration is real-time and quicker and can bring a new data set to Ida of high-quality information from Lely’s milking robots. We believe that this integration will further enable farmers to use the generated insights of this collaboration.”

Timo Joosten, Head of Product Management Customer Solutions at Lely adds: “More and more data is becoming available on the farm. Not only from our robots, but also data from other parties like feed suppliers, veterinarians, weather services companies, insemination partners, and so on. Our goal is to make better use of this data and, with their permission, to assist farmers in their complex decision-making process. The cooperation with Connecterra is an important step in this.”


About Connecterra

Connecterra’s mission is to train an Artificial Intelligence (AI) to learn how to farm, to empower farmers of all sizes to increase the productivity of their farms, while reducing the impact of farming on the planet. In 2017, Connecterra launched Ida, the first digital assistant for the dairy farmer, based on sensor technology, cloud computing and machine learning. Ida translated unique data on cow behavior into accurate and actionable insights and advises for the dairy farmer by using unique data sets and artificial intelligence. IDA serves both the farmer and stakeholder in the dairy production chain. Connecterra is based in Amsterdam, The Netherlands and operates in 16 countries.

About Lely

Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming. Circling the cow, the company develops premium robotics and data systems that increase animal welfare, flexibility and the production on the dairy farm. For more than 25 years, Lely has been leading in the sale and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires her employees to offer customers innovative solutions and be a reliable partner for long-term advice and support. With her Head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 40 countries and employs around 1,600 people.

For media enquiries, please contact:

Jenn Gbur

Head of marketing at Connecterra

Sergio Ooijens
Head of Marketing & Communications Lely
Phone: +31 (0)6 242 43 237