Financial Times talking about connected cows


The fuel of the Netherlands-based start-up’s business is the data that the devices, incorporating an accelerometer and GPS, send wirelessly from the field to Connecterra.

If data is the fuel, then the engine of the business is the artificial intelligence (AI) tool Connecterra has built. Its cloud-based predictive analytics offer valuable insights to the farmer who can receive them on any digital device, something the firm’s rivals do not offer, says Yasir Khokhar, the firm’s founder and CEO.”

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